Mostly True
Roughly three out of ten consumers have purchased "zero" products, according to the claim under examination. The finding, judged against a set of ten primary sources, indicates that a substantial minority of consumers have opted for zero-variant goods.
The statement at issue holds that 3 out of 10 people bought "zero" products — a figure that points to a notable level of consumer uptake of zero-calorie or zero-sugar variants in the market.
The determination that the claim is largely accurate rests on a review of ten primary sources. Within the limits of the available evidence, the stated proportion — three in ten — was found to hold, with no contradictory figures surfacing to overturn the core number.
Uncertainty remains as to the precise scope of the survey or market data behind the figure, including which product categories and time periods are covered. The available material does not resolve those details, and the judgment therefore applies to the headline number rather than its underlying methodology.
The core figure of 3 out of 10 purchasers is supported by the sources examined, with no evidence found to the contrary. The claim of 3 in 10 buying "zero" products stands as Mostly True.
Verdict: Mostly True