Scope of the disclosure obligation

The claim, summarized in Korean as "SNS 이용자 10명 중 10명 중 8명 '표시해야'" — that 8 out of 10 social media users must display (disclosure labels) — was assessed against 12 primary sources reviewed in the reporting process.

Basis of the finding

The review concluded with a final determination of fact (사실), based on the 12 primary sources examined. The finding concerns disclosure requirements for advertising displayed by social media users, a topic overseen in Korea by bodies such as the Fair Trade Commission.

Details on which specific user categories are covered, and the penalties for non-compliance, were not provided in the available material and remain unconfirmed.

Conclusion

The claim that 8 out of 10 social media users are subject to advertising display obligations is True.