AI · SEMICONDUCTOR · FACT CHECK
SKD WIRETrue
Lotte Mart has introduced a line of undergarments priced uniformly at 3,000 to 5,000 won, positioning the products as a value offering for consumers squeezed by continued inflation. Images of the uniform-price underwear promotion were released through the retailer, with photo credits attributed to etnews and News1.
The new underwear lineup is sold at flat price points of 3,000 to 5,000 won, reflecting a broader retail trend in which uniform pricing — once common in snacks and household goods — is being applied to apparel basics.
Promotional imagery showing the uniform-price underwear was distributed by Lotte Mart and carried by media outlets including etnews and News1, which credited the images to the retailer.
The move comes as high prices persist across consumer categories, pushing retailers to emphasize low-priced private offerings to attract cost-sensitive shoppers. Underwear, a staple purchase, has become one of the categories where discount chains are competing on price.
Details on the product range, materials, and sales channels beyond the stated 3,000–5,000 won price band were not specified in the available materials.
The claim that Lotte Mart has released uniform-price underwear priced at 3,000 to 5,000 won amid high inflation is True.
