AI · SEMICONDUCTOR · FACT CHECK
SKD WIREMostly True
Face-based payment competition in Korea is heating up, with Naver Pay offering a 10% rewards promotion in response to rival face payment services, though the service remains in a pilot stage and the framing of a direct "counterattack" is interpretive.
Naver Pay has launched a promotion offering 10% rewards on face sign payments, moving into the facial payment space that competitors have been promoting. Toss has also been operating its own face payment service, FacePay, with official promotional material published on its website.
Naver chairman Lee Hae-jin was shown making a Face Sign payment in a scene photographed on June 5, 2026, underscoring the company's push into the technology. Naver's promotional materials for the face sign feature have been circulated via its marketing channels.
The rewards promotion comes while the face payment service is still in a reporting/pilot stage, meaning the market battle is not yet a fully commercialized rivalry. The characterization of Naver Pay's move as a "counterpunch" against competitors reflects an interpretive framing rather than a formally announced competitive strategy by the company.
Naver's exact promotional terms and duration, and the full commercial launch timeline, remain to be confirmed.
With the promotional details as stated and the pilot-stage caveat noted, the claim that the face payment competition has intensified and Naver Pay has responded with a 10% rewards offer is Mostly True.