From internal deployment to external business

The company says the 47-to-5-second reduction was achieved by deploying AI to handle customer inquiries at its own contact centers, cutting the time customers spend waiting to be connected to an agent. The claim is rated as largely accurate based on available information, though the precise scope of the measurement — such as which services or periods it covers — remains limited in the publicly available details.

LG U+ is positioning the technology not only as an internal efficiency gain but as a commercial offering, aiming to sell AICC solutions to other enterprises as demand grows for AI-powered customer service.

AICC market push

The AICC market is attracting Korean telecom companies as a new revenue area, combining large language model (LLM) capabilities with call routing, automated response, and agent support tools. LG U+ is moving to capture a share of this market with the experience gained from operating AI in its own customer service operations, though the company's competitive position against rivals has not been independently assessed in the available sources.

The claim that AI reduced counseling wait times from 47 seconds to 5 seconds is largely supported by the available information, with some uncertainty over measurement details — a finding that is Mostly True.