Flagship three-row SUV priced at the top of the lineup

The new Grand Cherokee L, Jeep's three-row flagship SUV, has officially arrived in South Korea. The vehicle carries a price tag of 114.9 million won (approximately 87,000 dollars), positioning it at the upper end of the imported SUV market in Korea.

The Grand Cherokee L extends the Grand Cherokee nameplate with a longer wheelbase and a third row of seating, targeting large-family and premium SUV buyers. The domestic launch adds to Jeep's growing lineup in Korea, where the American off-road brand has expanded its presence under Stellantis.

Premium positioning in the large SUV segment

At 114.9 million won, the new Grand Cherokee L enters a competitive field of large imported SUVs sold in Korea. The pricing places the model among the more expensive vehicles in Jeep's domestic range, reflecting its status as the brand's flagship family SUV.

The Korean launch of the Grand Cherokee L follows Jeep's broader strategy of bringing its full global lineup to the domestic market, where demand for large premium SUVs has remained steady despite overall market fluctuations.

The claim that Jeep has launched the new Grand Cherokee L in Korea at 114.9 million won is True.