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SKD WIRETrue
Hyundai Motor's luxury brand Genesis has launched its first hybrid model of the GV80, priced at 76.8 million won, expanding the SUV lineup with electrified powertrain options for the first time.
Genesis has added a hybrid variant to the GV80, the brand's first large sport utility vehicle to adopt an electrified powertrain. The starting price stands at 76.8 million won.
The launch marks the first time the GV80 lineup has been offered with a hybrid system, giving customers an alternative to the existing gasoline models that have anchored the nameplate since its introduction.
Images of the new model released through Hyundai Motor Group show the GV80 hybrid carrying the brand's signature design language, including the crest grille and the two-line lighting motif that Genesis applies across its sedan and SUV ranges.
The 76.8 million won starting price positions the hybrid as a premium option within the GV80 family. Korean buyers of large luxury SUVs have increasingly looked to electrified options as manufacturers broaden their lineups beyond internal combustion engines.
With the hybrid GV80, Genesis extends its electrification strategy across its model portfolio. The brand has so far offered fully electric derivatives such as the Electrified GV80 alongside conventional powertrains, and the new hybrid variant adds a middle path for customers who want improved efficiency without depending solely on charging infrastructure.
The launch was announced through official channels of the brand, with model imagery published via Hyundai Motor Group's media library.
The domestic luxury SUV segment has become a key battleground for import brands and domestic makers alike. A hybrid GV80 gives Genesis a direct answer to rival German brands, which have long sold hybridized large SUVs in the Korean market.
Genesis has built its recent growth on well-equipped large sedans and SUVs sold at prices undercutting comparable European imports. The hybrid GV80 follows that playbook, pairing the brand's established large-SUV formula with an electrified powertrain at a price point below many hybrid rivals.
The model's launch details, including the 76.8 million won price, reflect the brand's positioning strategy of moving upmarket while keeping a visible gap to European competitors.
The claim that Genesis has released its first hybrid GV80 at a starting price of 76.8 million won is True.
