Expansion into U.S. Wholesale Channel

Medicube, the skincare brand under APR, has entered Costco warehouses across the United States. The move places the Korean skincare brand in front of Costco's large membership customer base, a channel known for its limited and selective product lineup.

The listing is seen as part of APR's broader push into overseas markets, where Korean beauty products have gained growing traction among U.S. consumers.

K-Beauty's Growing U.S. Footprint

The entry of Medicube into roughly 400 Costco locations underscores the increasing availability of Korean skincare brands in mainstream American retail. Wholesale clubs such as Costco typically carry a narrow range of products, making shelf space there a notable achievement for a foreign brand.

APR has been expanding its global distribution, with Medicube products now reaching U.S. consumers through multiple retail channels.

Based on the available evidence, the claim that APR's Medicube entered 400 Costco stores in the United States is Mostly True.

Verdict: Mostly True