Survey finding stands as reported

The 81% figure appears in the original press release distributed via Business Wire, the text of which was accessible through redistribution partners including MarTechSeries and WRAL after the original Business Wire page returned an access error. The context cited for the figure — that the respondents were referring to content they have made public — is stated explicitly in the body of the release.

No evidence suggesting manipulation or exaggeration of the numbers was found in the available materials.

Sourcing

Eight primary sources were reviewed in the course of reporting, including the press release redistributions and related coverage on Adweek. Some direct links, such as the Business Wire release and an Adweek page, were blocked during direct retrieval, requiring reliance on the redistributed versions of the release text.

The claim, as originally reported — that 81% of creative professionals say they have published AI-utilizing content — is assessed as true.